Credit cards are fast replacing the cash payment mechanisms. With online shopping a way of life now, it is imperative that businesses are able to accept credit cards. Today, an average citizen has at least four credit cards, and they are ready to shop using cards for anything, be it online or in shops.
With such good penetration of credit cards, any business owner, even if the scale of business is not too big, should not miss out on implementing credit card payment gateways at their business establishments or websites.
Implementing the Credit Card Payment System:
There are three important parts of a credit card processing system. The first part is a secure form; one that is S.S.L. enabled and will be used to take the credit card details of the customers. This form will capture the details of the customer’s credit card and the total payment will be made.
S.S.L. is short for Secure Socket Layer, a way to encrypt the sensitive credit card information, and is supported by all major browsers and ISPs.
The second thing is getting a merchant account with the bank where all the money will be deposited. For that, you will have to get in touch with a bank that will set up the account etc.
Thirdly, you need payment-processing software, which will connect you with the bank and help you accept payments.
If you want, you can bypass all this and implement a third party account as well, which will take care of all these hassles while you get all your money. However, they charge on a per transaction basis, so on every transaction that they process, you will need to pay a fee. Some may also charge a one time account setup fee as well.
Benefits of Accepting Credit Card Payments:
Accepting credit cards is quite beneficial for all merchants, be it small business owners or large sellers. If a small business owner does not accept credit cards, he/she may lose on the huge crowd of customers in the market, as people prefer more and more to shop with cards.
Next, all the international customers like business travelers, or tourists, prefer to use credit cards when shopping. Tourism and travel are on an all time high, and any merchant who does not offer the facility to accept credit card payments will lose out to them.
There are many facilities which small business owners can derive from such a payment system. Visa has come up with a new cash and credit management product for small business owners. Most credit cards in the world are Visa cards.
Since online purchases can be safely and quickly made using credit cards, most people prefer card payments only. If a small business owner has not implemented the credit card facility for online customers, he/she may lose out to a large number of online shoppers.
Many customers are impulsive buyers. Such customers will buy whenever they see something interesting, wherever they see it. They may not have cash on them at the time, but if they like something, they will buy it with their credit card. So to harness such customers, small business owners need to put a credit card payments system in place.
Some customers may not have enough cash reserves to shop, but may choose to buy now and pay the credit card company later.
Checks cannot be used as a reliable method of accepting payments, as they may bounce due to insufficient funds. Credit cards relieve the merchant of the concerns whether he will get his money or not.
Small business owners can make money as well as save money, as credit card payments are faster modes of payment especially if the business is run online.